Taio Cruz

Web Design and Development, Graphic Design

Clean, clear, and minimal was the requested aesthetic for all assets accompanying the Do What You Like campaign. We pre-launched with a landing page featuring a countdown timer and a rebranding of media channels. The release of the single arrived with a new site featuring the single in various stages; audio, lyric video, culminating with the video premiere, and supported each stage with an an ongoing email campaign and social content.